Word of Mouth

We are finally on the net.  It is a strange feeling, a cyber-throwing-down-of-gauntlet.  And yet somehow, it feels completely right.  It is the right time, not just for me or Partique, but within the context of the greater world.  I have been reading a tremendous amount about marketing in this century and how different it is and is going to be, and I am convinced of this.  The idea of grabbing someone by the lapels and shaking them and telling them to buy your product, which is essentially what traditional advertising is, strikes me as a absolute non-starter.  With the ability to tivo, turn off, tune out, etc... from any form of objectionable content, that can't be the way to reach people any longer.  Anyway, HERE WE GO!